The Business of Art (Festivals)

"Faith, noun - sending $500 entry fee to an art show taking place half way across the country in unknown weather conditions in 5-7 months, where you will be trying to sell artwork you haven't yet created in an economy which may implode anytime between now and then." - Stephen Bach, landscape artist

The above quote was posted by Mr Bach on an internet forum for all things related to art festivals. And it is exactly true. I spent a great deal of time recently, working on my potential schedule for 2015. I say potential, because so far I have no idea if I will actually be exhibiting at any of these events...

The way art festivals work is that you submit photographs of your work, and your booth, for judging. The industry term is *jurying* but make no mistake...it's judging. Judging whether or not you will fit in some very narrow parameters. And the people who are judging you? They have about 30 seconds to make the decision(s) that will affect your abiltiy to exhibit. Because if the jury doesn't give you a high score, you're not allowed to show up and play. Or (sometimes) worse, you're placed in limbo...the art festival Wait List.*

And how tough is the competition? One of the shows states: 

"145 artists are slected from a jury pool of approx. 1300 applicants". 

Y'know what that works out to? An 11 percent chance of being accepted. About ten people have to be rejected for me to make it...and my odds aren't even that good, because the jewelry category has more competition than the rest. So a good number of those applicants will be applying for MY category...which means more of them will have to be told "no" for me to get the chance to exhbiti at this festival. 

And, we artisans pay for the privilege of having our work juried. Most festivals charge a "jury fee" of anywhere from $25 to $55. That's just to have 'em look at you. Non-refundable, of course. These add up to hundreds and even thousands for artists who will apply to many festivals, often some overlapping on the same weekend, just to hope that they can get invited to one of them. Some of my spots on the calendar above have three post-its on them, because I'm applying to three events. 

If we are fortunate enough to get accepted, we then pay a space or booth fee to the festival. This ranges, from $200 on the low end (though many of those are now $300) to $1000 at the high. And that's with no guarantee of a return on your investment, of course. You pays your money and you takes your chances...

The most I've ever paid for a festival booth? $775. That's a big commitment with no guarantee of return. I think the odds may be better in Vegas. :) 

Often, exhibiting at arts festivals means traveling, which means that even a $300 booth fee (plus that $35 jury fee) isn't the only expenditure. There are hotel stays, food, gas, and any other necessary expenses. If the show hours extend late and you want electricity (assuming the festival provides it)? That's another charge. Most out of town events will require at least a two night stay, and that's assuming you can arrive on Friday night, set up EARLY Saturday morning, and leave Sunday evening...but a lot of festivals have scheduled set up hours. And some only allow you to set up the day *before* the event. Which means an additional hotel night...and more meals to buy. 

And I'm not even going to get into what happens if you make it to a festival and the weather is uncooperative...we all just hope for the best, all the time. There's no eternal optimist like an artist. :) 

I'm not saying any of this is good. Or bad. It's just what is. The art festival life is a game of chance, and like any other gamble, sometimes it pays off, and sometimes it doesn't. 

So. The next time you take yourself to an art festival, you might pause for a moment and consider what the artists have gone through to get themselves in front of YOU. Support them, if you can, if you like the work, if you have a budget for some handmade jewelry, ceramics, paintings...it's not necessary, of course, if you can't. 

But know that they're not their for the great fun of it all...though festivals can be great fun!!...they're there because they love what they do. They love it so much they are willing to live an often very uncertain existence, with no regular income, a life that is subject to a LOT of rejection, sometimes, to continue to put goodness and art and beauty into the world. And they (we), hope...that you will love it too. :)

Now I'm off to actually make some jewelry. For those future festivals... :) 


* Wait Lists are the artisan version of Hell. Because you don't know IF or WHEN you might get called off of the wait list...so you can't *really* plan around it. You either have to assume you won't be exhibiting at that festival,....but you are always hoping (eternal optimist!) that you'll get an email or a call saying that a space has opened for you. And to be called off the wait list means that someone else had to cancel. So...it's bad news for someone else, good news for you. A bit of Schadenfreude, that. Sometimes an outright rejection is actually easier because it's like ripping off a band-aid. Wait list status is like you're hoping the band-aid will come off at some point...but not ever knowing if it will. 

A Little Post About Shrinkage

The sum total of today's output (so far). Great oaks from mighty acorns...

 
My husband tells me that I am an acquired taste...and yes, I am. I'm also not to everyone's taste...but that wasn't always so. Before I became an acquired taste, I was as bland as vanilla ice cream, as palatable as chamomile tea, and probably a lot more well-liked than I am now. Which is not to say that people don't like me...but the more *me* I become, inevitably I seem to be more of an "I don't know about her..." kind of girl. I might take some getting used to. Some people decide they don't like me. And that's okay.

What does that have to do with jewelry? Or the photo above, of the hundreds of tiny metal mosaic pieces I have just cut? Well..a lot, actually...

The very brilliant and perceptive Danielle LaPorte has an excellent post on her blog called, "The Real Reason Some People Are Bad for You" and I utterly agree with her perspective. It's about what we do in response to negativity from others. Go, read it now, and then feel free to share your thoughts...in the meantime, I'll share mine.  :)

This very much touches on the post I wrote here about self-love. I think that if you love yourself, and you're comfortable / happy with who you are, it *does* hurt to shrink. Not that it can't be done from time to time, in order to be graceful, or kind, or considerate of others, yeah, okay, you rein yourself in for a bit. But having to shrink one's self all the time is soul-killing.

And that will also kill a creative's spirit. I can't tell you how many times when people "talk" on some of my online chat groups they post things like, "Well, my husband denigrates my work" or "my family doesn't support me" or "I am not allowed (!!) to do thus-and-such". I have been there, and it's hurtful. It's demoralizing. These women are living small. And I get it (though I hate it); it's hard to live loud and proud when those around you want you to be small...or need for you to be small so that they can feel big. It's a power struggle and the person who shrinks themselves, who denies themselves, loses. Every time.

Now, I'm not saying that every creative should make a career out of what they love. It's risky, it's typically a very up-and-down roller coaster ride of finances, and it requires long, long hours of work to make the creations, then market and sell them. That can be hard on a family. And for every stay-at-home-mom who's "made it" on Etsy or eBay or elsewhere, there are at least a hundred others who don't. Or can't. Sometimes what you love should stay a passionate hobby. You can still create in your downtime from work, on the weekends, when the kids are asleep...there are options for the passionate hobbyist. If you love it, you'll continue to do it, in whatever measure. Unless you are in a relationship(s) where you and your creativity are constantly boxed in, denigrated...shrunken. Then you'll either leave, or give up your passion entirely for as long as you are in that situation.

But sometimes, it becomes more than you expected. My own designing started out as a hobby, and stayed that way, for nearly a decade. In fact, *I* didn't think about turning it into a business; it was Brett who suggested it, and then when I was laid off via a corporate merger in the early aughts, he really pushed me to pursue it. And owning and running my own business has been instrumental in allowing me to stretch and reach and to actually believe in myself (because when things seem impossible, and you're the only person standing up for yourself (because it's your business), you'd damn well better believe in YOU because YOU are the only thing that's going to get you through the rough times). It made me to develop a...shall we say, "stronger" personality so I wouldn't get pushed around. And the stronger part developed into the girl who didn't, who eventually couldn't, just shrink herself and make nice. Instead she stretched and grew and even occasionally roared when she had to. And I think once you do that, and do it long enough that it becomes who you are, you can't go back.

I've been thinking about this a lot lately as I am working on pushing the mosaic creations further, and as I work on creating bolder, bigger designs. The mosaics get a lot of attention; they sometimes even inspire awe (always very gratifying). But they are not for everyone. They're not the "be happy and play nice" of most of my more gemstone-focused designs. The stone-based pieces say, "Mmm! I like color! I'm a little bold! I don't mind asymmetry!" All true. All good. But there are others who want to adorn themselves with something that's really different. People who are comfortable being different. Who don't worry about what the rest of us think about them. The people who, as Wayne Dyer might say, have broken "from the tribe" and are forging their own paths.

Those are the people I find fascinating. The ones I strive to learn from. The ones I want to design for. They're living life on their own terms and yeah, that might not be to everyone's taste. They might have to grow on you...or maybe they won't. But they don't shrink and they don't worry about being judged...it sounds kind of nice, doesn't it?

I want the mosaic designs to be like that. Bold. You might have to consider them, get used to the idea. They might be an acquired taste...and that's totally okay.

As bold as I've gotten...so far. 

So all those little tiny bits of sterling in the photo above? They're just waiting to become something daring and different and wonderful. And to go to a good home with someone who appreciates their unique-ness.  :) 

Don't shrink yourself. For anyone. Expand, grow, emerge, bloom!  You won't regret it!