When you're on the road (or even on the local roads), exhibiting your artwork at festivals, your booth is your home away from home for most of the weekend. You might sleep in your own bed at night, or retire to an innocuous hotel room, but that 10' x 10' space is where you *live* for 10 or more hours each day.
And like any residence, it must be functional as well as decorative. Does it welcome your guests? Is it well-lit? Is it comforting? Do your displays support, not overpower, your creations? Do your displays make use of height, the selling zone, the corners, the walls...do they allow you to comfortably display your designs without overcrowding or looking too sparse? Is it subtle / neutral / bold / creative / professional / eye-catching / unique enough?
It can be hard to achieve all this in a hundred square feet. I know, because I have spent the last four or five years redesigning (and redesigning, and redesigning) the booth. Right now I have have a major love-hate relationship going on with it. And just like in any home, renovations cost time and money. I could probably take a trip to Europe on what I've spent on the booth over the years. And no, I am not kidding!
But now, as I'm frantically prepping for my next wholesale show (it never fails - time is always running short for this kind of stuff), I think...it might...just maybe...have come together. It's completely different than any design I've had before, and I am hoping that my creative efforts have paid of with a booth that can: a) get me where I want to go (into the festivals I' hope to do), b) achieve *everything* mentioned in paragraph 2 above, and c) allow me - for at least a little while, please - to focus my energies on other things that desperately need attention. That's not *too* much to ask, is it? Fingers crossed...
I'm setting it up this week (Gift Market starts Friday!) and will post a pic once I have it all shipshape down at the Mart. Stay tuned...
Decor-ously,
Jill
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