Showing posts with label todd reed. Show all posts
Showing posts with label todd reed. Show all posts

Wednesday, February 25, 2015

Eye for Detail(s) and Being Extraordinary

I am very big on detail. I love basics that are tweaked. A simple black top with an artfully draping neckline, or a surprise slit sleeve. Basic boots with a combo of leather and suede, instead of just one or the other. Interesting buckle detail. A bit of lace in an unexpected place. Braided straps. Embroidery. Laser cuts. Patinas. Funky zippers. I could go on…you get the gist. I own very few “basic” basics. I like them to have some added zing. 

If you go to my "In the Closet" Pinterest page, here:  Jill's Pinterest


you'll see what I mean. The items shown there are have stand-out color or some other detail that elevates them. I spent a decade in retail, surrounded by beautiful clothes, shoes, and accessories at my fingertips, and I don't think I've ever recovered. Nor do I want to. :)

This is the same approach I bring to furnishing and decorating my house, and to my jewelry designs. Special details, like an unusual shape, an interesting texture, a marvelously and unusually colored gem. All those little fillips of pleasure that just make your heart sing. Why be ordinary?


Texture detail on the back of a pendant. I like them to be finished well and visually interesting on *both* sides. :)

In an entirely different market, Christian Louboutin sells red nail polish for $50. Yes, you read that right. $50 for a simple bottle of nail polish. Except...it's not ordinary:

Sephora Sells Louboutin Nail Polish


It's a CRYSTAL bottle. With a SEVEN-inch tall handle. Same heel height as his tallest shoes. Mr. Louboutin is also apparently quite big on the details that make a difference.

Crazy, right? Except that the first run sold out. And what did Mr. Louboutin have to say about his over-the-top design and price? For uh...red nail polish?

“There is no need to add an ordinary product to the beauty category. This is extraordinary.”

And well, why not? *I* didn't buy this nail polish (but I'm not what you'd call a beauty industry "big consumer"). But for beauty / cosmetics lovers, $50 isn't a whole lot, relatively speaking. 


But the sentiment...why add anything ordinary? Why, indeed? When you can be / make / design / create / enjoy the EXTRAordinary? 


As Todd Reed has said: 


I'm not interested at all in making jewelry easier or less expensive.


Same thing, no? Todd believes in the story of each design, the originality of each, the uniqueness. Each piece is handmade. No casting, no reproductions. He doesn't want to add anything ordinary to the jewelry category.  


And y'know....neither do I. I want to make designs that make my heart sing. That make YOUR heart sing. That shine in loveliness and fine craftsmanship. In fact, that's one of my overriding goals for 2015: to make even more original, extraordinary designs. To be even more extraordinary. 


I hope it's one of yours, too.... :) 



*Sorry for the font issues in this post. I can't seem to get it all to one font...or appropriate bold areas...or anything...

Monday, January 6, 2014

The Tool Junkie Says No

I went to the jewelery supply recently (and don't think I wasn't happy about silver hanging at ~$20 an ounce!) and while I was there, the man helping me said, "So, do you have all the tools you want now, or are there still more to buy?" (we jewelry people are a bit tool-obsessed). And I said, "Well, I have a good amount, but there's always more to be had. But what I really need is an extra pair of hands in the studio." And he nodded in a way that people who have been in my situation tend to nod...a little sagely, a little sad for me, a little "good luck"-y.  Because they know about being where I am.  :)

I've mentioned before, most recently here, about needing help and working on getting the studio ready for it. There does come a time when one pair of hands is not enough, and last year was quite often like that. Not enough hours to create, not enough strength or stamina in the body that was pushed to - and past - its limits, on many, many days. Not enough time to attend to the other aspects of the business, like social media, expansion, designing for wholesale, etc. etc.

This year I'm aiming to get the help I seriously need. I have two, possibly three people in mind, and will be making some phone calls this coming week to see what's what and who's available, and hopefully a good fit.


Can't wait to find out who! 

I've been dreading this point, but now that I've had some breathing room for a few days, I am really kind of liking the idea of having someone in the studio part time, of teaching someone, of maybe growing a little Blue Piranha family. I think of Todd Reed and his lovely studio:


...and while that's bigger than I am ever likely to get (or to want to get), the fun and the camaraderie in there (yeah, the showroom is nice, but it's the working studio in the back that I'm interested in!) must be awesome. I don't think I'd want to oversee as many employees as he has, but as much as I like being alone here, some company occasionally would be nice and I always find that I learn so much from interacting with others. And I'm happy to share what I can, and maybe mentor someone else along in their career.

So while there are still tools on my list - some I'm really eager to own and start using; I already have designs in my head that can't be implemented without these tools - I will defer them until I can have the time to use them. All things when they're meant to be..

But oh, am I ever looking forward to the coming year! I'm starting back at the work table today with several things already on my plate, and I'll see what (or who!) the Universe brings to me as I move forward. I can't wait!!  :)

Tuesday, October 1, 2013

Peering Through the Murky Darkness

I see a ray of light. Or hope. Or whatever it might be that makes me feel a bit better. I'll take it, whatever form it chooses.  :)

My last two shows have been very good to me - not huge moneymakers, but solid returns. And the customers have been excellent! Especially this past weekend in Nashville - a very similar reaction to the last time I was in Nashville. Warm and fuzzy, buying bigger ticket items, and very interested in the design work. It feels like a really grow-able market for me. With where I want the jewelry to go, I have to play a long game of sorts...not expecting huge dollars at every new show, but hopefully building a mailing list and loyal crowd of collectors. And Nashville feels like it could become part of that.


Finished it last week, sold it last week. It's hard to keep these in my inventory. 

In my last post, I mentioned that I sold 9 stone-set pieces at the Atlanta Arts festival. In Nashville, I sold 13 pieces. !!! (I had made 12 between the Atlanta and Nashville shows). I had no back stock to replace them with by the end of the show - whatever was on display was all I had. So guess who's going to be at it again, making a bunch of pieces to replace the sold items?? Yep. I have almost four weeks before I head to Memphis for my next festival. Hopefully it will be enough time to accomplish all that I want / need to...leaving, I also hope, some time to work on OTHER designs. I sold several of the mosaic pieces in Nashville (finally! a market that likes that series!) and need to make new ones not only to sell, but to send off to be photographed for jury shots.

So. I'm starting to see some things clicking into place. Patterns are emerging. I first introduced the newest line in April, and it sold regularly, from the very first show. So now I have to refine what I can, like having stones that really suit those designs, or having someone else help with cleanup or stone setting...to free up some of my own time to design, create, move the business forward.

And the mosaics...they didn't work out as well as I thought with casting the pieces. Sloooow movers. So maybe they're not meant to be cast. Maybe - light bulb - not everything I make is going to be cast and available to the masses. These, with their high labor factor, are more collector-type pieces. So far they've been rather niche-y; they don't appeal to everyone. Or they appeal...but not as much as some of my more mainstream work. So I'm going to treat them as they deserve to be treated. I've fabricated chains for the necklaces I made this year with the mosaics, and made bigger, more statement-y necklaces. I don't think I've quite hit my rhythm yet with these designs, but I'm working on 'em. I have a whole series of smaller, less labor-intensive designs to start working on whenever time permits, but they're never likely to be my bread-and-butters. And that's okay. I want to push outward and upward with my jewelry, and these will let me do that.

It's been several years since I've been comfortable with what I'm creating. And with what I'm displaying at festivals...the fabrication journey has been a hard one. I used to have this stuff figured out - but I think I'm moving toward having things figured out (as much as they ever can be) again. I can feel ideas flowing, designs coming together so that my creations look like a cohesive whole.And I just listened to a webinar yesterday that made me re-think a lot of things...got a lot of pondering to do while I'm working.

And this quote is now on the bulletin board:

"Follow your passion, do not settle, see beauty in the unexpected.
Oh, it will be difficult if you want to be the best, you'll have to deal with that as a constant."

- Todd Reed, jewelry designer  (want to see his web site? The work (and the overall aesthetic - for his designs and how he lives) is amazing! Click here